premium business mentorship dedicated to children's activity and sports entrepreneurs
Our Mission for you is
to become the CEO
(and not the business owner)
of your highly successful
Children's Activity Business
→ Build a business that can run with you and THRIVE without you
→ Scale your business to 6 figures and beyond
→ Think, act, and make the key decisions you need like the CEO you were born to be
Client Results
"I felt that Katie had a wealth of experience that would really help me take my business to the next level."
Shelley, Founder of Steppin Out Stars of Tomorrow
"Katie is the first professional that I’ve come across that is focused on children’s activities businesses. That’s what first drew us to her."
Amy, Founder/Director of Tiny Troops Soccer
"My experience so far with Katie has been amazing. She is a wealth of information and she’s very down to earth, straight to the point, and will always tell you the truth."
Brejoya, CEO at Daytona Beach Music Academy
"We’ve been able to make changes, get new people on board, and improve our business quicker. It’s really allowed me to create that white space... to put my time and energy into more exciting parts of the business."
Shantelle, Franchisee/Head Coach of Baby Ballers
When you become a member of our
Gold Mentorship
you will say goodbye to:
Constant scramble for new students
A team that is not performing and costing your business money
Turnover and profit that looks like a rollercoaster, putting an end to inconsistent sales and cash flow
A struggle to find top and reliable team members for your business
A business that stops when you go on holiday or take time off
Never ending to-do list which never gives you the time to focus on core areas to grow your business
It's a guessing game on your financial metrics and key numbers to grow and scale your business
Never being able to switch off and being on autopilot 24/7
and say hello to:
A strong, talented, and focused team that is highly productive and delivering 4x return on investment for you.
A business that can run with you and THRIVE without you.
A clean model that is easy to duplicate and scale.
A deep understanding of key metrics and KPIs that will grow and scale your business to the next level.
Strong, predictable cash flow, turnover, and a P&L statement you can be proud of.
Systems and processes for every step in your business, enabling it to run like a well-oiled machine, as we say.
Upleveled leadership and mindset as a business owner, enabling you to think, act, and make the key decisions needed to become the CEO you were born to be!
A robust marketing system that provides you with predictable sales every single day in your classes, camps, and all the services you offer for children.
Working in your zone of genius 80% of the time and focusing on the growth of your brand rather than the day-to-day operations.
MEET THE FOUNDER & mentor
Hey, I'm Katie!
Over the past 20 years, I’ve perfected the art of running successful gyms and classes, from school halls to multiple locations and a thriving online presence. After countless mistakes, I’ve cracked the code to running a profitable gym while giving you time to grow your business.
I founded Gold Medal Business, a boutique mentorship for children's activity and sports entrepreneurs, fueled by my passion for helping others succeed. I know what it takes to grow and scale a children's activity business.
At Gold Medal Business, we believe mentorship is the key to fast-tracking your success. Welcome to a new era of business coaching for the children’s activity industry! When you join You - The CEO, we’ll guide you through systems and quick wins (and trust me, you’ll get plenty!). We’ll build a well-oiled machine and help you create your dream team, elevating you to your CEO role and giving you the freedom you desire!
Founder of Gold Medal Business - World's Leading Children's Activity Business Mentorship
5x British Gymnastics Champion turned 7-figure entrepreneur
Performing Arts & Dance expert
Shelley Otway Wood
Shelley’s journey with us began as a member of our Gold Mentorship Programme, where she scaled her performing arts business with incredible success. Now, she’s bringing her expertise to help other business owners grow, systemize, and create the freedom they envisioned.
With 30 years in the industry, Shelley’s career spans West End and touring musicals, including 42nd Street, Anything Goes, Carousel, and Oliver. After performing, she transitioned to coaching, becoming a choreographer, franchise owner, and support manager for major performing arts brands. Her own theatre school, Steppin Out Stars Of Tomorrow, has nurtured students in Matilda, Lion King, Les Misérables, and more.
Shelley is a multi-award-winning entrepreneur, receiving accolades like the Silver Stevie® Award for Best Female Entrepreneur and recognition as one of the “25 Most Influential Businesswomen of 2025” in CIO Leaders Magazine.
She’s excited to bring her passion, experience, and industry knowledge to Gold Medal Business—helping you elevate your performing arts school to the next level!
Client Results
"We’ve introduced a lot of new systems, delegated things to staff differently, etc. It’s completely changed my outlook on my business. I’ve been able to be less ‘in it’ and work in it more. "
Lauren, Dance West
"Katie got
me to go way back to basics, i.e. enrolling customers properly, nurturing them, and getting the staff in. Even just with the basics, new members are coming in and things are going really well."
Joleen, Cheerleading Club
"Since I’ve been working with Katie, I’ve got a lot more structure
to how I’m doing things. I’ve got very clearly defined areas of the business. Because of that, I’m using my time a lot better and I know what my focus is each day."
Jamie, Hoop Heroes
"These weekly calls, groups, and accessible training, is what has really kept me and my business going. I know there are a lot of other courses out there, but a specific course on children’s activity businesses was exactly what I was after and I would definitely recommend it.”
Charlie, Football Academy
We Specialise In
YOUR GROWTH
Leadership Development
Mindset Growth
Financials
Internals KPIs to improve margins
Focusing on key numbers to simplify and systemise
Building new income streams into current model
Business Efficiency
Stripping back your processes to ensure all are running at maximum efficiency
Ensuring your team members are all working at maximum efficient and in correct roles
Marketing
Systemising solid marketing plan to aid growth plans
Developing and refining sales system to include, nurture, sales and client experiences
Focusing on internal and external marketing processes
You the CEO
Evaluating your core strengths and role in the business
Establishing your integrator and visionary in the business
Implementing our scalable systems to ensure you are operating as the CEO and not the business owner and the business can run WITHOUT YOU.
The goal here is for you to be able to enjoy a holiday and come back to your business not only surviving without you but able to GROW without you.
Team
You have your team now but we equip you with the skills to;
Build internal training systems to ensure all your team are following the same processes and training
Systemise and craft your interview and recruitment system
Systems to grow, nurture and motivate your team to make sure sustainability
Fine tuning your HR process
venue/class model growth
Analysis to ensure your business is ready to scale and all core components are functioning
Access to systems and processes to ensure scaling is smooth and streamlined
Franchise growth support
Why we believe We can get You the results you desire...
Hybrid One to One High Touch Coaching and Group Support
Two weekly training calls with a high-level community of individuals
Assessments and Accountability
A Wealth of Over 20 Years of Experience
Success is 100% in reach for you and closer than you think!
→ High touch mentorship support
→ Twice weekly mentorship calls
→ One to one support with your designated mentor
→ 2x one-to-one sessions per month with your business strategist
→ Access to our network of highly skilled professionals in our industry such as virtual assistants, social media support etc.
→ Ask questions to our community and mentors during office hours Monday to Friday
LOCK IN YOUR TERRITORY
The children’s activity and sports industry is more competitive than ever. When you join our Gold Mentorship Program, you gain more than just world-class mentorship and business growth strategies. This is an industry-first exclusivity. You also receive exclusive access to our expertise in your area.
→ No other company in your industry within a 10-mile radius will get access to our program while you’re in it.
→ Direct competition is locked out. That means if you run a dance school, we won’t work with another dance school within 10 miles. If you run a football academy, no other football academy in your area will have access to our strategies.
→ Once you complete the program, you maintain exclusivity for 2 years.
STAY AHEAD OF THE COMPETITION!
PAYMENT PLAN
£995/m
12 monthly payments
PAY IN FULL
£9,950.00
One Off Payment with 2 Months Free
"Gold Medal Business helped me double my memberships in less than 2 months"
- Louise Lewis
"The advice Gold Medal Business have given me has got me through a tough few months"
- Aimee
"I highly recommend talking to Katie if you have a business you are passionate about!"
- Lisa
STILL NOT SURE?
Frequently Asked Questions
How is the programme delivered?
The programme is delivered through a mixture of self study and calls.
You have access to two (40 mins) one-to-one sessions per month with your business strategist.
Two weekly group calls to give you training as well as time for Q&A enabling you to get your questions answered.
Community of children's activity and sports entrepreneurs in the same journey as you.
What time are the calls?
Thursday Q&A + Celebration Session at 1-2pm GMT time
Thursday Weekly Trainings at 1-2pm GMT
If you cant be live, sessions are recorded and uploaded into our Gold Medal University
What happens if I cannot attend the calls?
All calls are recorded, so if you miss calls, you do not miss out on anything. All recordings are uploaded to your online training platform.
Can I go at my own pace?
Yes - this is planned out when you start during your introductory call to look at your goals/vision and a personalised plan is developed for you on how to get the best results from the programme.
How long is the mentorship?
The programme is developed to help you achieve desired results within 12 months. Every client is different in terms of speed, if we feel you are ready to move up to the next level before the end of the 12 months, we will graduate you from one programme and into the next.
I really want to do your mentorship, how do I finance it?
We can help you finance your mentorship into monthly payments. We would suggest looking into low interest finance options.
Can I stop and freeze my mentorship in the 12 months?
The mentorship is a 12-month programme so we do not allow any stop and starts as it does not benefit your learning and slows your growth. If you need to stop due to illness, we do make exceptions and this is discussed on an individual basis.
Is there support daily?
Yes. If you need support, you can contact our customer service team and we have a dedicated Facebook Group where you can ask questions and receive support from the community
