Start, Grow and Scale
your children’s activity business, led by Katie Cannon (5x British Champion turned 7-figure entrepreneur) and her team of expert coaches.
Bringing 50+ years of combined experience in one mentorship.
50+
Trainings
and Classes
40+
Templates
and Resources
2
monthy 40-minute 1 to 1
sessions with an expert in your industry
1
Weekly Q and A
group session with our dedicated coaches
1
Weekly Training
session with Katie Cannon alongside our Silver and Gold mentees
Read what entrepreneurs in the children's activity and sports industry are saying
"I have loved working with Gold Medal business. Over the past year I have invested in my systems - in particular a CRM system to help automate and handle leads and enquiries. Katies experience and knowledge in this has been a game changer for my business and I have felt a real shift in how my business now operates. I have also expanded my Team and now have a Studio Manager in place. None of this would have been possible without Gold Medal Business and I truly appreciate all the advice and support Katie has given me."
Zoei, Dancilicious Dance Company
Inside the Gold Mentorship, you’ll learn how to:
Think, decide, and act as the CEO
Streamline processes and systems so everything runs smoothly with or without you
Track KPIs to improve margins and systemise your finances
Add new income streams to your current model
Analyse your business to ensure it’s ready to scale and processes run smoothly
Get guidance on franchise growth
Build a systemised marketing plan that supports growth
Develop and refine your sales and nurture process to drive consistent sales
Build a structured recruitment and interview system
Ensure your team is in the right roles and working efficiently
Create internal training systems to grow, motivate, and retain your team
But what exactly is included in the Gold Mentorship?
Two monthly 40-minute 1 to 1 sessions
with an expert in your industry.
One weekly training with Katie
Focusing on what’s currently working in the market and what’s not in Marketing, Team, Sales, Finances, and You, the CEO.
Our proven core foundation systems
Access to 50+ trainings and classes, and over 40 customisable resources.
Lock in your territory
This is an industry-first exclusivity. No direct competition in your industry within a 10-mile radius will get access to our program while you’re in it. Once you complete the program, you maintain exclusivity for 2 years.
These core systems works whether you have just started your business or are already established! You might be just starting with your first students enrolling, or you may already have a 6-figure business with a team that’s underperforming and taking up all your time.
YOUR CORE FOUNDATION SYSTEM 1: POWER HOUR
Power Hour Training
With templates for:
→ Admin & Sales Manager
→ Centre Manager / Studio Director
→ Marketing Specialist
Related Resources:
→ Making Money Daily
→ Power Hour Template
YOUR CORE FOUNDATION SYSTEM 2: PROFIT PUSH
Profit Push Training – How to run a Profit Push as a CEO, with team templates included
YOUR CORE FOUNDATION SYSTEM 3: FINANCIAL SYSTEM
Financial System Training with Cash Flow Template
YOUR CORE FOUNDATION SYSTEM 4: MARKETING SYSTEM
Section 1: Facebook & Instagram Ads
Section 2: Partnerships
→ Training 1: Schools
→ Training 2: Local Companies
→ Training 3: Presence in Your Local Area
Section 3: Media System
With resources for:
→ Getting Featured on Major News Publications
→ Getting Featured on the News
→ How to Build a Strategic Network in an Authentic Way
→ SOP for Pitching Podcasts & Follow-ups
→ Podcast Process
→ Your Leveraged PR System
Section 4: Internal Marketing
With resources:
→ 5 Steps to Improve Reactivations
→ 8 Steps to Improve Your Student Numbers Through Referrals
→ 10 Steps to Improving Your Retention Conversion
Section 5: Awards & Events by Shelley Otway-Wood
→ Setting Up A Committee, The Art of Delegation
→ How to Make the Most of Your Event or Show
→ How to Win Business Awards
Bonus: Content Training + Content System Template
YOUR CORE FOUNDATION SYSTEM 5: SALES SYSTEM
Training 1: Sales Technology
Training 2: Your Dream 1000 (includes a full breakdown of what your Dream 1000 should look like)
Training 3: Enrolment System (includes a 10-step guide to increase your conversion rate from trials to members)
Training 4: Internal Marketing
Resources:
→ 5 Steps to Improve Reactivations
→ 8 Steps to Increase Student Numbers Through Referrals
→ 10 Steps to Improve Retention Conversion
Training 5: Identifying Your Sales Issue (with a step-by-step guide)
Training 6: Offers & Cash Flow Ideas
YOUR CORE FOUNDATION SYSTEM 6: TEAM SYSTEM
Section 1: Your Team System
Section 2: How to Build Your Team
→ Training 1: Marketing for Your Team
→ Training 2: How to Write Effective Job Descriptions
→ Training 3: How to Market to Find the Right Team
→ Training 4: How to Interview Effectively
with resources for:
→ Virtual Assistant
→ Enrolment & Admin Coordinator
→ Marketing Specialist
→ Operations Director
→ Organisational & Team ROI System
Access 40+ templates, resources and frameworks for the core foundations systems of your children's activity business.
Learn from real, tried-and-tested experience...
Katie Cannon
GYMNASTICS, CHEER, MARTIAL ARTS, SWIMMING, & EDUCATION EXPERT
Katie Cannon went from 5-time British Champion to 7-figure entrepreneur, representing Great Britain at the World and European Gymnastics Championships twice. She holds a degree in Sports Science and Nutrition.
In 2008, she founded Backflip Gymnastics, starting with just a handful of children. Today, it has taught over 2,000 children and grown to a team of 30 staff.
Over 20 years, Katie has learned from mistakes like losing money on premises and hiring the wrong staff. She now shares her experience to help other children’s activity and sports entrepreneurs grow their businesses.
Amy Schweizer
MULTI-SPORTS & SOCCER EXPERT
A Gold Mentorship Programme mentee turned CEO, Amy built a thriving children’s sports business, surpassing 1,000 players per month in 2024.
From a 16-year-old soccer newcomer to college captain and pro player with the Cincinnati Ladyhawks, Amy used her B.S. in Finance and M.S. in Sport Management to launch Tiny Troops Soccer while stationed in Japan as a USMC military spouse.
Today, Tiny Troops runs in 17 states with 50+ locations and 60+ staff worldwide. She also founded Tiny Tot Soccer, is a mom of three, author, and advocate for military spouse employment. Featured in Sports Illustrated and Military Spouse Magazine, Amy was named 2021 Inspirational Leader of the Year.
Shelley Otway Wood
PERFORMING ARTS & DANCE EXPERT
Shelley began her journey with us as a Gold Mentorship Programme member.
With 30 years in the industry, Shelley’s career spans West End and touring musicals, including 42nd Street, Anything Goes, Carousel, and Oliver. She went on to become a coach, choreographer, franchise owner, and support manager for major performing arts brands. Her theatre school, Steppin Out Stars Of Tomorrow, has nurtured students in Matilda, Lion King, Les Misérables, and more.
Shelley is a multi-award-winning entrepreneur, including the Silver Stevie® Award for Best Female Entrepreneur, and was named one of the “25 Most Influential Businesswomen of 2025” by CIO Leaders Magazine.
What makes us different...
Katie and her team of world-class coaches are dedicated to authentic, results-driven coaching. Everything we teach has been tested, refined, and successfully implemented in our own businesses. We take pride in working alongside our clients every day. We are in the trenches, running our own schools and businesses, bringing both years of experience and insight into what’s working right now, guiding you to turn your passion into a thriving business in the industry.
We have coached entrepreneurs across the globe, equipping them with the right skills and strategies to scale from a startup to a highly successful business.
Katie has carefully hand-picked a team of industry experts—each of whom has completed the Gold Medal mentorship program. Every coach teaches from firsthand experience, having successfully applied our proven methods and systems to their own businesses. They know exactly what it takes to achieve real, lasting results.
What makes us different...
Katie and her team of world-class coaches are dedicated to authentic, results-driven coaching. Everything we teach has been tested, refined, and successfully implemented in our own businesses. We take pride in being in the trenches daily with our clients, guiding them to transform their passion into a thriving business in the children's sports and activity industry.
We have coached entrepreneurs across the globe, equipping them with the right skills and strategies to scale from a startup to a highly successful business.
Katie has carefully hand-picked a team of industry experts—each of whom has completed the Gold Medal mentorship program. Every coach teaches from firsthand experience, having successfully applied our proven methods and systems to their own businesses. They know exactly what it takes to achieve real, lasting results.
The Gold Mentorship is made for those who:
Have built a stable business with the knowledge they have...
but are ready to access expert guidance to take it to the next level.
Are ready to grow and scale...
In today's market.
Have an established business...
but are held back by an underperforming team and need support to shift from business owner to CEO.
Join us inside Gold Mentorship today!
Do you have further questions?
