Business Mentorship For
Franchises In The Children’s Activities And Sports Industry
Led by 5x British Champion and 7-figure business owner Katie Cannon, alongside our coaching team of experts in the dance, performing arts, football, and multi-sports industry.
Bringing more than 50 years of combined experience guiding children’s activity franchises, all in one mentorship.
Read what franchises and franchisees in the children's activity and sports industry are saying
"Gold Medal Business fully understands our business based on her own many years of experience with a children’s activity business, including struggles and how to navigate them, what to implement and when etc etc. It can be quite overwhelming as a business owner at times but Katie is always there as a sounding board and to make you feel better. Katie’s support team when needed are also fab. If you have a children’s activity business I would highly recommend working with Katie."
Shantelle, Franchisee at Baby Ballers
Two Ways To Work With Us
FOR FRANCHISORS
Mentorship for You, the CEO of the Franchise, and Your Leaders
Many franchisors have a strong model, but as the network grows, processes and systems often need updating. The market moves fast, and while things are changing, the model does not always keep pace.
What this looks like:
We study your model.
We look at every system and process you have in place, from leadership and sales to financials, marketing, team, and everything in between.
You get a mentor who understands your franchise and the industry.
A 10-mile exclusivity for your franchise. For example, if you run a football preschool business, we will not work with another football preschool franchise in the same area.
A safe space for you, the CEO, and your franchise leaders to get the internal support you need to ensure you are providing the best possible support for your business to thrive.
FOR FRANCHISEES
Franchisees Join Our Mentorship
If you want us to mentor 10+ franchisees or your whole network, we have tailored packages.
We understand that as a franchisor, you can’t know everything. Your franchise may have grown over years, but you need up-to-date guidance, fresh processes, and practical support. We’ll take the coaching off your shoulders—holding your franchisees’ hands outside your network and making sure everything fits your franchise system.
Prices and support can be customised based on how many franchisees join, and mentorship can be paid for by either the franchise or the individual franchisee.
What We Cover Inside Mentorship
Two monthly 40-minute 1 to 1 sessions with an expert in your industry
1-hour weekly live Q&A session with our dedicated coaching team
1-hour weekly live training with Katie Cannon and our Silver mentees
Lock in your territory - no other direct competition within a 10-mile radius can join our mentorship while you're in it.
Assessments and Accountability
Core System Business Course
Access to our team of network professionals to support your growth
Facebook community to keep you accountable
When you join our family of successful Franchises you will get support with:
Internal and External Marketing: Attract and retain loyal customers with strategic marketing.
Leadership and Mindset: A Powerful mindset, fostering a culture of growth, resilience, and empowerment throughout your organisation.
Systems and Processes: Customised systems and processes to streamline your franchise operations, ensuring smooth workflows and maximizing productivity.
Team Building and Training: Empowering your staff to reach their full potential, enhancing productivity, collaboration, and overall performance.
Just as athletes undergo rigorous training for peak performance, your franchise will embark on a transformative journey toward excellence across all facets of your business, emphasising holistic development for both owners and teams.
What makes us different...
Katie and her team of world-class coaches are dedicated to authentic, results-driven coaching. Everything we teach has been tested, refined, and successfully implemented in our own businesses. We take pride in working alongside our clients every day. We are in the trenches, running our own schools and businesses, bringing both years of experience and insight into what’s working right now, guiding you to turn your passion into a thriving business in the industry.
We have coached entrepreneurs across the globe, equipping them with the right skills and strategies to scale from a startup to a highly successful business.
Katie has carefully hand-picked a team of industry experts—each of whom has completed the Gold Medal mentorship program. Every coach teaches from firsthand experience, having successfully applied our proven methods and systems to their own businesses. They know exactly what it takes to achieve real, lasting results.
Learn from real, tried-and-tested experience...
Katie Cannon
GYMNASTICS, CHEER, MARTIAL ARTS, SWIMMING, & EDUCATION EXPERT
Katie Cannon went from 5-time British Champion to 7-figure entrepreneur, representing Great Britain at the World and European Gymnastics Championships twice. She holds a degree in Sports Science and Nutrition.
In 2008, she founded Backflip Gymnastics, starting with just a handful of children. Today, it has taught over 2,000 children and grown to a team of 30 staff.
Over 20 years, Katie has learned from mistakes like losing money on premises and hiring the wrong staff. She now shares her experience to help other children’s activity and sports entrepreneurs grow their businesses.
Amy Schweizer
MULTI-SPORTS & SOCCER EXPERT
A Gold Mentorship Programme mentee turned CEO, Amy built a thriving children’s sports business, surpassing 1,000 players per month in 2024.
From a 16-year-old soccer newcomer to college captain and pro player with the Cincinnati Ladyhawks, Amy used her B.S. in Finance and M.S. in Sport Management to launch Tiny Troops Soccer while stationed in Japan as a USMC military spouse.
Today, Tiny Troops runs in 17 states with 50+ locations and 60+ staff worldwide. She also founded Tiny Tot Soccer, is a mom of three, author, and advocate for military spouse employment. Featured in Sports Illustrated and Military Spouse Magazine, Amy was named 2021 Inspirational Leader of the Year.
Shelley Otway Wood
PERFORMING ARTS & DANCE EXPERT
Shelley began her journey with us as a Gold Mentorship Programme member.
With 30 years in the industry, Shelley’s career spans West End and touring musicals, including 42nd Street, Anything Goes, Carousel, and Oliver. She went on to become a coach, choreographer, franchise owner, and support manager for major performing arts brands. Her theatre school, Steppin Out Stars Of Tomorrow, has nurtured students in Matilda, Lion King, Les Misérables, and more.
Shelley is a multi-award-winning entrepreneur, including the Silver Stevie® Award for Best Female Entrepreneur, and was named one of the “25 Most Influential Businesswomen of 2025” by CIO Leaders Magazine.
What makes us different...
Katie and her team of world-class coaches are dedicated to authentic, results-driven coaching. Everything we teach has been tested, refined, and successfully implemented in our own businesses. We take pride in being in the trenches daily with our clients, guiding them to transform their passion into a thriving business in the children's sports and activity industry.
We have coached entrepreneurs across the globe, equipping them with the right skills and strategies to scale from a startup to a highly successful business.
Katie has carefully hand-picked a team of industry experts—each of whom has completed the Gold Medal mentorship program. Every coach teaches from firsthand experience, having successfully applied our proven methods and systems to their own businesses. They know exactly what it takes to achieve real, lasting results.
