premium business mentorship dedicated to children's activity and sports entrepreneurs
Deep-dive, Hands-on Experience, Built Around Creating Tangible Results In Your Business.
Here’s how to know if
a Focus Day is right for you:
You need expert support in a specific area of your business.
You’re ready to achieve in one day what others take a year to accomplish.
You crave speed and want to make rapid, measurable progress.
You value one-to-one, personalised coaching.
Virtual Focus Day
£1,500.00
3-Hour Training
£2,000.00
6-Hour Training (split into 2 days of 3 hours)
Delivered live via Zoom, each session is completely tailored to you and your business. There’s no fixed agenda or off-the-shelf curriculum. You bring your goals, challenges, and priorities, and we’ll design a bespoke session to move you forward with clarity, confidence, and real momentum.
This is a deep-dive, hands-on experience designed to:
Build or refine strategies live, in real time
Give you the clarity and direction you need to grow
Laser-focus coaching into one area of your business that you need support with whether it is Marketing, Team Building, Operations, Scaling, Growth, Planning, or Leadership. You choose the focus, and we prepare the personalised training for you
Build and refine your strategies with real-time individual support
You will walk away with direct, focused training specifically for your personalised business needs.
In-Person Focus Day
Exclusive to UK-Based Businesses
£7,000.00
One Off Payment
6 hours with a 30-minute break session
Includes a 1-hour Zoom consultation before the visit. (Travel costs are included if your location is within 100 miles of London. For locations beyond this radius, travel costs will be agreed separately.)
Would you like an expert in your field to visit your premises for a full day of tailored, in-person support?
This intensive training day is designed to give you and your team the hands-on support needed to level up your business.
We will work directly with you to:
Deliver a full Focus Day experience in person
Offer practical, real-time support to improve performance and implementation across your business
Laser-focus coaching on one area of your business where you need support whether it's Marketing, Team Building, Operations, Scaling, Growth, Planning, or Leadership. You choose the focus, and we prepare the personalised training for you.
Benefits of the in-person Focus Day:
Up to 5 core team members can be involved
On-site team training in core areas of focus, including operations, leadership, sales systems, and day-to-day management.
Opportunity to view your premises and assess your area for growth
We get to see how your business operates in real life, giving us a much deeper understanding of your systems, processes, and customer experience
Client Results
"I felt that Katie had a wealth of experience that would really help me take my business to the next level."
Shelley, Founder of Steppin Out Stars of Tomorrow
"Katie is the first professional that I’ve come across that is focused on children’s activities businesses. That’s what first drew us to her."
Amy, Founder/Director of Tiny Troops Soccer
"My experience so far with Katie has been amazing. She is a wealth of information and she’s very down to earth, straight to the point, and will always tell you the truth."
Brejoya, CEO at Daytona Beach Music Academy
"We’ve been able to make changes, get new people on board, and improve our business quicker. It’s really allowed me to create that white space... to put my time and energy into more exciting parts of the business."
Shantelle, Franchisee/Head Coach of Baby Ballers
Areas of Support Include...
*If your area of focus isn’t listed below, no problem! Contact us at [email protected], and we’ll tailor the day around your needs.
Creative Marketing
Cash Flow Boosts
New Income Streams
Scalable Systems & Processes
Team Building Strategies
Scaling to Multiple Locations/Franchising
MEET THE FOUNDER & mentor
Katie Cannon
With over 20 years of experience in the children’s activity industry, Katie Cannon embodies the spirit of persistence and determination. Her remarkable journey from a young gymnast to a British champion and now a successful entrepreneur showcases her commitment to excellence and next-level thinking.
Katie’s coaching goes beyond traditional methods. She leverages a holistic approach, incorporating innovative strategies and creative marketing solutions to ensure her clients achieve extraordinary results.
As a premier mentor for the children's activity industry, she specializes in enhancing internal and external marketing, developing leadership and mindset, building effective teams, and optimizing systems and processes. Her mission is to empower fellow entrepreneurs to scale their businesses and unlock their full potential.
Driven by her passion for helping others succeed, Katie cultivates a nurturing community where entrepreneurs can thrive, share knowledge, and support each other on their journeys.
Join Katie in this exciting new era of entrepreneurship, where challenges are transformed into opportunities, failures are stepping stones to success, and your dreams can become reality!
Meet Our Coaches
Amy Schweizer
MULTI-SPORTS & SOCCER EXPERT
A Gold Mentorship Programme mentee turned CEO, Amy built a thriving children's sports business, surpassing 1,000 players per month in 2024—and still growing! Now, she’s helping other children’s activity entrepreneurs scale and lead with confidence.
From a 16-year-old soccer newcomer to college captain and pro player with the Cincinnati Ladyhawks (W-League, USL), Amy combined her B.S. in Finance & M.S. in Sport Management to launch Tiny Troops Soccer while stationed in Japan as a USMC military spouse.
10 years later, Tiny Troops operates in 17 states, 50+ locations, and employs 60+ staff worldwide. She also founded Tiny Tot Soccer to expand early childhood sports. A mom of three, author, and advocate for military spouse employment, Amy has been featured in Sports Illustrated, Military Spouse Magazine, and was named 2021 Inspirational Leader of the Year.
With expertise in program creation, coaching, and business strategy, Amy is dedicated to helping fellow entrepreneurs build, scale, and lead successfully—just like she did.
Shelley Otway Wood
PERFORMING ARTS & DANCE EXPERT
Shelley’s journey with us began as a member of our Gold Mentorship Programme, where she scaled her performing arts business with incredible success. Now, she’s bringing her expertise to help other business owners grow, systemize, and create the freedom they envisioned.
With 30 years in the industry, Shelley’s career spans West End and touring musicals, including 42nd Street, Anything Goes, Carousel, and Oliver. After performing, she transitioned to coaching, becoming a choreographer, franchise owner, and support manager for major performing arts brands. Her own theatre school, Steppin Out Stars Of Tomorrow, has nurtured students in Matilda, Lion King, Les Misérables, and more.
Shelley is a multi-award-winning entrepreneur, receiving accolades like the Silver Stevie® Award for Best Female Entrepreneur and recognition as one of the “25 Most Influential Businesswomen of 2025” in CIO Leaders Magazine.
She’s excited to bring her passion, experience, and industry knowledge to Gold Medal Business—helping you elevate your performing arts school to the next level!
"We’ve introduced a lot of new systems, delegated things to staff differently, etc. It’s completely changed my outlook on my business. I’ve been able to be less ‘in it’ and work in it more. "
Lauren, Dance West
"Katie got
me to go way back to basics, i.e. enrolling customers properly, nurturing them, and getting the staff in. Even just with the basics, new members are coming in and things are going really well."
Joleen, Cheerleading Club
"Since I’ve been working with Katie, I’ve got a lot more structure
to how I’m doing things. I’ve got very clearly defined areas of the business. Because of that, I’m using my time a lot better and I know what my focus is each day."
Jamie, Hoop Heroes
"These weekly calls, groups, and accessible training, is what has really kept me and my business going. I know there are a lot of other courses out there, but a specific course on children’s activity businesses was exactly what I was after and I would definitely recommend it.”
Charlie, Football Academy
Do you have further questions?
